A Year of Cooperation and Growth. Summary of the MICE Industry Meeting Series in Lower Silesia

2025 was a year of intensive work, relationship building and promotion of the region as a destination conducive to high-quality business tourism — both on the domestic and international markets.

The time has come to summarise our series of industry meetings for the Lower Silesian MICE industry, carried out as part of the public task entitled ‘Development of business tourism in Lower Silesia’, financed from the budget of the Lower Silesian Voivodeship.

We would like to express our sincere thanks to the Lower Silesian venues — the hosts of ourmeetings — for their warm welcome and for showing us around their facilities.

These meetings became a space for exchanging experiences, networking conversations and cooperation between hotels, conference facilities, event agencies and representatives of public institutions.

In addition to the main series of meetings, at the end of the year we organised a Christmasnetworking meeting for the MICE industry at Forest Park Resort & Spa in Świeradów-Zdrój. It was a unique summary of the year’s work, an opportunity to reflect on achievements and plan future projects in a light, festive atmosphere.

We would like to express our sincere gratitude to all the experts who accepted our invitationsto the meetings and willingly shared their knowledge and experience. It is thanks to you that our participants were able to learn about the latest trends, hear about good practices, and acquire new skills that are so necessary for the development of the MICE industry.

The development of the MICE sector in Lower Silesia, Magdalena Piasecka – Vice-Presidentof the Management Board, Centennial Hall

The meetings industry – it pays off!, Agnieszka Szymerowska – President of the Management Board, Association of Conferences and Congresses in Poland (SKKP)

Technologies in event management, Marcin Chmielarz – Work Group Events

Promotion management in the tourism industry in the context of contemporary challenges, Jakub Feiga – Director of the Management Board Office of the Lower Silesian TouristOrganisation

Creators’ Laboratory – Digital Marketing in Tourism: The Meetings Industry and Destination Marketing, Jarosław Marciuk – Chief Marketing Specialist, – Poland Convention Bureau of the Polish Tourist Organisation

From inspiration to booking: how influencers turn followers into tourists, Adrian Pokrywka, Media & Communication Manager at GetHero

Maybe say it differently? And then listen and act. A few words about the skills that buildgood experiences and hospitality, Joanna Laska – soft skills trainer at OpsTalent, lecturer atWSB Merito University in Wrocław

Design thinking in event organisation, Eliza Kozica-Kamińska, MICE Consulting

Cooperation with influencers as a tool for building a strong brand, Małgorzata Szumska – writer, traveller, President, Kopalnia Złota Złoty Stok

Tourism, MICE and the spirit of the 19th century – a bold revitalisation with history in the background. Opportunities and threats, Wiola Samborska – Director, Medical Discovery Centre

Public transport as an opportunity for the MICE industry – examples of successfulcooperation, Bartosz Jungiewicz, Commercial Director, Koleje Dolnośląskie

Accessibility. How to invite and welcome customers with different needs. Justyna Mańkowska-Kaczmarek. Katarynka Foundation

How to build relationships that sell and connect. The essence of self-presentation. – Dr Katarzyna Kopeć-Ziemczyk