Lower Silesia Featured in “Rynek Turystyczny” – We’re Promoting the Region to Industry Professionals

The February issue of the tourism industry magazine Rynek Turystyczny (2/2025) featured an advertisement presenting Lower Silesia as a region ready to host MICE events. This marks the beginning of a new promotional campaign led by Convention Bureau – Wrocław, which as of 2025 is also responsible for promoting the entire Lower Silesia region in the field of business tourism.

This was our first appearance in this publication – but certainly not the last. Rynek Turystyczny reaches a wide professional audience including event organizers, tour operators, hoteliers, and institutional stakeholders. For us, it was a strategic move to raise awareness of Lower Silesia as an emerging and attractive MICE destination.

The advertisement showcased the region’s infrastructure – from large conference venues and historic sites to creative incentive travel offers. We also highlighted the fact that 2025 has been officially declared the Year of Business Tourism in Lower Silesia, adding strength and visibility to our message.

This is just the beginning – throughout 2025 we will continue our promotional activities, media outreach, and industry events to support the development of the meetings industry across the region.