Modern Marketing Tools for the Gastronomy and Hospitality Industries

On December 13, 2024, the Scandic Wrocław hotel hosted another inspiring workshop organized by the Academy of Gastronomy. The session, led by Marta Grabianowska, focused on a comprehensive approach to creating advertising campaigns from start to finish.

Key Elements of the Training

The workshop covered a wide range of topics, enabling participants to understand every stage of creating an advertising campaign, including:

• Advertising Campaign from A to Z
  A workshop covering the process from preparing and editing photos to creating content and graphics in Canva and planning a publication schedule.
• Organizing Your Facebook Page
  Participants learned how to add services and create a “Featured” tab for better profile organization.
• Facebook Ads
  Practical approaches to paid advertising, teaching effective budget management and audience targeting.
• Instagram and Facebook Campaigns
  Step-by-step guidance on creating successful campaigns on these platforms.
• Competitor Analysis
  The session explored how to check and analyze advertisements from competing brands to optimize your own strategies.
• Budget and Optimization
  Tips for effectively managing advertising expenses to achieve the best results.
• Venue Design
  Insights on creating spaces that encourage guests to take photos and tag the location on social media.
• Brand Rebranding
  A workshop on how to refresh your company’s image and adapt to new market trends.
• TikTok and CapCut
  Hands-on workshops showcasing how to leverage algorithms and create creative video content using modern tools.
• Influencer Marketing
  Participants learned how to establish collaborations with influencers and maximize their potential to promote their brand.

What Did Participants Gain?

Through practical workshops and a comprehensive approach, attendees acquired knowledge and tools to help grow their brands in the dynamic online environment. They received valuable insights into effectively managing advertising campaigns, optimizing social media activities, and planning budgets.

Gratitude and Motivation to Act

We extend our heartfelt thanks to all participants for their presence, engagement, and positive energy. We are delighted that the training helped you gain new skills and inspired you to take action.

We look forward to future meetings and opportunities to share knowledge that supports the growth of your businesses!

The project was co-financed by the Municipality of Wrocław.