Modern Marketing Tools for the Gastronomy and Hospitality Industries

On December 12, 2024, the Scandic Wrocław hotel hosted an inspiring workshop dedicated to the gastronomy and hospitality sectors. The event, led by Marta Grabianowska from the Academy of Gastronomy, delivered a wealth of practical knowledge and modern marketing techniques for participants to apply in their businesses.

Comprehensive Training Program

Attendees had the opportunity to explore the latest tools and proven marketing strategies. The program included:

• Loyalty programs
  Examples of effective loyalty programs that build customer relationships and increase engagement.
• Practical Canva workshop
  Participants learned how to quickly and efficiently create graphics and menus, saving time and costs with this intuitive tool.
• Chat GPT in marketing
  The session demonstrated how artificial intelligence supports content creation, idea generation, and marketing automation.
• AI in graphic design
  Attendees discovered how to use artificial intelligence to create professional and visually appealing materials.
• Product photography and videography
  Practical workshops taught techniques for capturing product photos and videos using smartphones, enhancing product appeal on social media.
• Creating video reels
  Participants learned how to produce dynamic videos perfect for promoting brands on platforms like Instagram and TikTok.
• Effective use of Beatleap
  Attendees explored this tool for fast and creative video storytelling, ideal for social media engagement.

Creativity and Practice

The workshop not only offered valuable insights but also hands-on training sessions, allowing participants to test their new skills in real-time. Combining modern technologies with a creative approach provided plenty of inspiration for attendees to apply in their day-to-day marketing efforts.

Gratitude and Future Plans

We extend our heartfelt thanks to all participants for their engagement, openness to new solutions, and the positive energy that accompanied the entire event. The workshop demonstrated that modern marketing is the key to effective promotion in the dynamic gastronomy and hospitality industries.

The project was co-financed by the Municipality of Wrocław.

We invite you to join future events that support business development and the discovery of new opportunities!