IMEX is Germany’s most important trade fair for meetings, congresses, events and incentive travel which took place on May 31 and runs until June 2, 2022.
The fair attracts all sorts of service providers with a wide range of event offerings, these include convention centres, meeting and conference planners, event companies and many more. More than 9300 people were interested in this year’s event, and among the visitors were mainly: event planners from agencies, various companies and associations, as well as corporate travel and marketing managers who are responsible for event planning.
IMEX operates on an international basis, as evidenced by the arrival of representatives from over 70 countries. Combining such a huge number of interested visitors and the prestige of the event, it is not surprising that 42 000 meetings have been scheduled for the event in 2022.
Polish national stand was prepared by the Polish Tourist Organisation and its slogan was “It’s good to be back”. After a break of more than two years, the IMEX fair returned stationary, which is very conducive to the promotion of stands and programs, so it is good that the Convention Bureau Wroclaw represented its city just at numerous business meetings, thanks to which Wroclaw has become more respected and recognized on the international scene.
The largest cities in Poland such as Warsaw, Krakow, Poznan, Gdansk and Wroclaw presented their offer during the three-day event in Frankfurt and aroused the interest of many visitors.
However, the most important promotional aspect was the “Destination Poland” promotional campaign. It was aimed at strengthening Poland’s competitiveness on the map of the world or Europe and rebuilding demand for business tourism services, which is recovering after the Covid-19 pandemic.
Participation in this event reassured us of the importance of B2B meetings that are held on-site. We look forward to the meetings next year!